White Stuff has committed to giving at least 1% of its annual profits for 2010-11 to the Foundation and, as such, provides its principal source of income. Each White Stuff shop supports a local charity and raises funds through fun customer activities and events, as well as creative window schemes. For instance in Autumn 2009, a nationwide window campaign ‘Give a Gnome a Home’ saw thousands of customers adopt a gnome and the scheme raised over £30,000 for local charities.  Plus, the company will support the Foundation with the profits from sales of fun items in its shops.